The Fox and the Dog

A Lesson In How To Write Propaganda

This is a primer in how to write Propaganda. The owners of the 'public'/private media use it regularly to formulate our opinions. A Dictator needs to control the media in his own country and uses these techniques constantly. A Democracy can be manipulated through its press. It is common knowledge that William Randolph Hearst created the Spanish-American War on the front pages of his newspaper empire. Hearst is gone and his empire with him but the techniques he used have been studied, analysed and polished over the last hundred years. Now here is how it is done.

Read these lines - slowly - and notice how your attitude towards the fox and the dog change as you read.

The fox jumped over the dog.

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The smart fox jumped over the lazy dog.

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The nimble fox jumped over the lazy dog

$$$$$$$$$$$$$$$$$$

The clever fox jumped over the sleeping dog.

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The clever fox jumped over the stupid dog.

^^^^^^^^^^^^^^^^^^^^^^^

The clever fox jumped over the stupid dog and grabbed a fat hen.

&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&

The greedy fox jumped over the stupid lazy dog and stole a fat hen.

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The smart nimble fox jumped over the stupid lazy dog and stole a fat juicy hen to feed his family.

(((((((((((((((((((((((((((((((((((((((((((((((((
))))))))))))))))))))))))))))))))))))))))))))))))))))))))

The thieving fox jumped over the tired dog.

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The damn thieving fox jumped over the sleeping dog.

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Shoot that damned thieving fox before he jumps over the dog again.

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Shoot that damned thieving fox before he jumps over the dog again and steals another hen.

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Shoot that damned thieving fox and all his kits before he jumps over the dog again and steals another hen.

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The fox that jumped over the dog wants to feed his hungry family another fat juicy hen.

$$$$$$$$$$$$$$

For your information: the fox jumped over the dog. Everything else is propaganda and is commonly called:
rhetoric
speech writing
forensics
news
copy-writing
editorial style
interesting reading
attention getting copy

It is commonly in the first paragraph of of what you read
--- newspapers, speeches, novels, adventure stories, and pornography and discussion about pornography.

It is done to capture YOUR attention and appeal to YOUR biases.

Politicians hire speech writers who are masters of the technique.

It is the story-tellers art. Perhaps the best example I know of is the first paragraph of the book "The Naked Ape" written about thirty years ago. It was a best seller and earned a fortune for the writer and the press which published it.